Sunday, November 27, 2016

From Maslow to Mass Media

Millennials this. Ads that. Big Data this.

Media is powerful and represents a lot of things to different people. It's a platform for advocacy, feedback, marketing, income among many things.
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I've come to realize that mainstream media is intentionally manipulative, exploiting our innate needs and emotions. Not all, but a lot of media outlets are generally in business to craft lusts, longings and desires. To prey on the mindless, hooking and baiting and making promises to fulfill anyone who will subscribe and consume, while they improve their bottom line.
People/you/we don't know that we are powerful, and can choose who or what to wield our power to. Know who you are, and what you need. I will use my mind and evaluate, so I know when to call bullshit. I will not just throw disposable income to the bottom line of said bullshit and marketing gimmicks.

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Maslow's Hierarchy of Needs
(Image: Wikipedia)
The concept of social media is appealing for more reasons than one. It feeds our need for intimacy, human connection and self-expression. And yes indeed, narcissism not excluded, so check yourself. However, it also feeds and even escalates status anxiety, [this is a plug for Alain de Botton's book] which is a sense or fear of deprivation where we tend to compare our condition with that of a reference group who we believe resemble us.





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From the last US presidential elections, I can liken politics today - the campaigns or what have you, to ads. We already know what we need, what we have and what we want. If you don't, please take the time to find out. I don't know that political candidates are the ones who can give what people truly need. Ultimately, people need enabling environments for self-actualization. Is this what politics will do for/give to us, or is this what we must find or create for ourselves?

"Those who consider seriously what they want to want will be miles ahead of those who remain reactionary to media, ads, and their blindly-chosen peer groups." - Art of Manliness blog

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